Bhutan, in its entirety, only encompasses about 47,000 sq km; about the same amount of land as Switzerland. The Southern half of the country generally remains below 3,000 meters in altitude and has a number of valleys that serves as home to a majority of the country’s population. The vast majority of the country (72%) is covered with forests and it has been decreed by the government, that at no point in the future is the country to harvest lumber below the point of 60% coverage. With 72 percent of the country under forest cover, Bhutan’s pristine ecology is home to rare and endangered flora and fauna. The Northern half of Bhutan sees a dramatic increase in altitude as some of the highest unclimbed peaks in the world are found in the Bhutanese Himalayas. Containing thousands of lakes, hundreds of glaciers, and endless trekking paths, Northern Bhutan is one of the most amazing trekking destinations left in the world. Those fortunate enough to visit Bhutan describe it as a unique, deeply spiritual and mystical experience. This kingdom is an adventure like no other. The last Shangrila in the Himalayas.blog
Bhutan is regarded as one of the most exclusive travel destinations in the world. Bhutan enjoys a reputation for authenticity, remoteness and a well-protected cultural heritage and natural environment.
Today tourism is a vibrant business with a high potential for growth and further development. The Royal Government of Bhutan adheres strongly to a policy of ‘High Value, Low Impact’ tourism which serves the purpose of creating an image of exclusivity and high- yield for Bhutan.blog
“To foster a vibrant industry as a positive force in the conservation of the environment, promotion of cultural heritage, safeguarding the sovereign status of the Nation for significantly contributing to Gross National Happiness.” blog
The tourism industry in Bhutan is founded on the principle of sustainability, meaning that tourism must be environmentally and ecologically friendly, socially and culturally acceptable and economically viable. The Royal Government of Bhutan recognizes that tourism is a worldwide phenomenon and an important means of achieving socioeconomic development particularly for a developing country like Bhutan. It believes that tourism, in affording the opportunity to travel, can help to promote a deeper understanding among people and to strengthen ties of friendship based on a deeper appreciation and respect for different cultures and lifestyles.
Besides all we are going green business, meaning-we promote our business with the aim of maintaining the environment-friendly and help in raising funds for preserving our pristine mother nature and eco-tourism.
We have many goals and objective from our business but the most important are:
We aimed for sustainable business and it is going well. We have focused and promise that we will serve our guest in high-quality services and keep on increasing more interesting value add services and best compliments gifts.blog
We are the only tourism business in Bhutan who supports money for poor children to have good educations. Preserving and helping in renovations of monastery and old temples, the same time we are helping monks with foods and clothing and even we have supplied mattress and blankets to one of the monasteries. We spend almost 40% of profits from our business to such a purpose.
Gross National Happiness: Development Philosophy of Bhutan
Towards achieving this objective, the Royal Government has adopted a very cautious approach to growth and development of the tourism industry in Bhutan. Its tremendous potential as a truly indigenous industry and the clear comparative advantages Bhutan enjoys are compelling reasons to promote Bhutan as a high-end tourist destination in a manner which accords with the tenets of Gross National Happiness.blog
Economists the world over have argued that the key to happiness is obtaining and enjoying material development. Bhutan however, adheres to a very different belief and advocates that amassing material wealth does not necessarily lead to happiness. Bhutan is now trying to measure progress not by the popular idea of Gross Domestic Product but by through Gross National Happiness.
His Majesty king the third Druk Gyalpo Jigme Dorji Wangchuck expressed his view on the goals of development as making “the people prosperous and happy.” With this strong view in mind, the importance of “prosperity and happiness,” was highlighted in the King’s address on the occasion of Bhutan’s admission to the United Nations in 1971.
While the emphasis is placed on both, prosperity and happiness, the latter is considered to be more significant. The fourth king, Druk Gyalpo emphasized that for Bhutan “Gross National Happiness,” is more important than “Gross National Product.” Thus, Gross National Happiness is now being fleshed out by a wide range of professionals, scholars, and agencies across the world.blog
Druk Gyalpo Jigme Singye Wangchuck said that the rich are not always happy while the happy generally considered themselves rich. While conventional development models stressed on economic growth as the ultimate objective, the concept of Gross National Happiness is based on the premise that true development of human society takes place when material and spiritual development occur side by side to complement and reinforce each other.
The philosophy of Gross National Happiness has recently received international recognition and the UN has implemented a resolution “…recognizing that the gross domestic product does not adequately reflect the happiness and well-being of people,” and that “…the pursuit of happiness is a fundamental human goal”.blog